Logo Checklist. Make your brand identity relevant. You want your logo to embody your brand in the best light.
He said he was afraid of his diet products appearing “too diet.” he wanted something more “frivolous and comfortable.”. This means that the use of the new logo you are going to have designed has to be one that works in all ways. A company logo is an extension of a brand, its values, personality, principles, vision, and mission.