Viral Campaign On Social Media. Tech giant apple’s “shot on iphone” is an ongoing social media marketing campaign to promote its line of smartphones. That means more than half of the world is using social media.
Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. Even after the campaign, the donations to als remained 25% higher than a year before the campaign. Some focus on brand awareness and visibility—getting your brand discovered either by the masses or in front of a specific, target audience.